Caffevita

We helped Caffevita migrate from a rigid, outdated system to a vibrant, brand-rich Shopify site creating an engaging and intuitive online experience that celebrates their heritage and drives performance.

The Customer

Caffevita, established in Seattle in 1995, is a beloved, independent artisan coffee roaster and café with multiple locations and a nationally distributed product line.

The Challenge

Their previous site, powered by Drupal and Magento, was inflexible and difficult to manage. Content updates were nearly impossible without developer support, and the visual design felt stale—with dark overlays hiding image detail and hindering user engagement.

The Solution

We transitioned the site to Shopify, delivering:

A clean, modern theme that aligns with Caffé Vita’s warm, community-oriented brand identity
A fully intuitive admin interface allowing the team to update content, products, and subscriptions autonomously
Enhanced visuals wrapped in an inviting, light-toned layout with custom illustrations for approachability and brand warmth
Seamless mobile responsiveness and optimized load speeds for boosted performance

Technology Stack

The Results

Enabled internal teams to manage and publish content without developer intervention. Revitalized site visuals and UI enhanced user engagement and site performance. Streamlined storefront and subscription experience, aligning with brand storytelling and boosting customer loyalty and conversion.