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ToothFairy

We partnered with Delta Dental of Washington to enhance the Tooth Fairy Experience website with engaging, user-friendly features that bring interactive dental education to life for kids and families.

The Customer

Delta Dental of Washington is a leading dental benefits provider dedicated to improving oral health in the community. As part of their outreach, they run the Tooth Fairy Experience an educational initiative to teach children the importance of good dental hygiene through fun, interactive, and engaging content.

The Challenge

The Tooth Fairy Experience required an online platform that could host stories, activities, educational resources, and booking capabilities for live school visits. Their existing system lacked flexibility for frequent content updates, multilingual support, and a user-friendly way for non-technical staff to manage materials. Additionally, the website needed to provide a magical, child-friendly design that was still performant and mobile-optimized.

The Solution

Our team developed a solution using Craft CMS that offered:

Custom content modules for managing stories, activities, events, and resources without developer assistance.
Multilingual support for reaching diverse communities.
Engaging UI/UX design with animations, vibrant visuals, and playful typography to appeal to children and parents alike.
Responsive and accessible design for seamless use across devices.
Integration with booking forms for school visits and events.
Optimized media handling for quick page load times even with rich visuals.

Technology Stack

The Results

The new Tooth Fairy website allowed the Delta Dental of Washington team to independently update and publish content, reducing reliance on developers for everyday changes. Parents, teachers, and children now enjoy a visually engaging, easy-to-navigate resource center. The platform has increased event sign-ups, improved content accessibility, and delivered a delightful, consistent brand experience both online and offline.